MTV is adding more music videos to its schedule.
From 3 to 9 a.m. Monday through Thursday, it will show music videos, news, interviews and performances, harking back to the network’s origins as a 24-hour home for music videos. The network is bringing back “Unplugged,†its series of acoustic performances by artists. (NYT)
“Critics of MTV say that its music brand is all but irrelevant now, since countless music videos and songs are only a click away on YouTube and other Web sites. The network canceled “TRL,†its long-running video countdown, last fall after years of sagging ratings.”