Trent Reznor primarily communicated and went about his business via social networking sites. It seems those days have come to end as the social networking sites did not yield results – only negative results in Trent’s world.

“It’s been an interesting experiment over the last couple of years or so. Faced with leaving the infrastructure of traditional record labels and figuring out what the right thing to do is in this new world – I found myself realizing that for me to have any concept of how to interact with the community and know what they might want / what they find appropriate, I need to immerse myself in that world and live it for a while.

The problem with really getting engaged in a community is getting through the clutter and noise. In a closed environment like nin.com a lot of this can be moderated away, or code can be implemented to make it more difficult for troublemakers to persist.

I will be tuning out of the social networking sites because at the end of the day it’s now doing more harm than good in the bigger picture and the experiment seems to have yielded a result. Idiots rule. ”

http://forum.nin.com/bb/read.php?9,731489