iTunes has announced a new initiative titled “Cocktail” that aims to add value to digital albums sold on the iTunes Store. In hopes to get consumers to spend more, iTunes will offer a package that includes liner notes, artwork, ringtones, and music videos. Apple will be collaborating with EMI, Sony Music, Warner, and Universal, hoping for a September launch date.

“It’s all about recreating the heyday of the album when you would sit around with your friends looking at the artwork, while you listened to the music,” said an executive cited by the Financial Times.