We recently reported that Justin Bieber is set to have the biggest debut of the year with his new album ‘Believe‘ which is projected to sell 400k within the first week. But to put everything in perspective Bieber is falling below expectations and could be a sign that his star power is cooling off. His most recent single ‘Boyfriend’ was floundering on the charts and his label had to beef up marketing and promotion to give it new life. Showbiz says this:

“His TV special last night on NBC, “All Around the World,” was a bust. For an 8pm show aimed at pre-teens, it finished fourth out of five shows at that hour. Bieber got a very lackluster 0.9 rating in the 18-49 demo and scored just 3.3 million viewers– about half the number of top rated “So You Think You Can Dance” on Fox. It was also beaten by “Dogs in the City.”

“On the charts, Bieber released a new album this week called “Believe.” On iTunes, it’s number 1, hands down. But on amazon.com, “Believe” is struggling both digitally and in physical sales. Amazon has it doing best at number 9 of all its different versions. But in reality “Believe” is no knock out hit. Hitsdailydouble.com is claiming that “Believe” will end up around 410,000 copies for the week. That seems high given that the impact is low and the reviews–if they mean anything–are not great.

Indeed, Justin Bieber is starting to hit the Britney Spears trend. His original deluded fans are growing out of their age range, and new fans are hard to come by. I have never understood how or why he was popular. At best, he’s a YouTube creation using a heavy dab of Michael Jackson and Justin Timberlake. He has the sex appeal of celery. He also really doesn’t have any songs anyone knows. I defy the average person on the street to name one of his hits.

This was the Jonas Brothers’ problem, too. And look what happened to them. Teen fame is fleeting.It won’t be long before Bieber is playing the Artful Dodger in “Oliver!” on Broadway.