MORE Indie Invaders / POSTED BY: KINGSOFAR

Artists like Adele and Gotye are giving Triple a new life. Triple A (adult album alternative) is a niche radio format that nurtured Adele’s “Rolling in the Deep” and Gotye’s Somebody I Use To Know. Other debut singles finding success at the format include Imagine Dragons’ “It’s Time” (at No. 2 this week), Ed Sheeran’s “The A Team” (No. 3) and Grouplove’s “Tongue Tied” (No. 6). “Popular music comes in cycles. The pendulum is swinging in triple A’s favor,” she says. “Adele, Gotye, Jason Mraz and others being accepted by top 40 means that the young end is into the new music we play. Long-term, that’s so important to our survival.” (Billboard)

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