Scooter Braun signed Korean Web Star Psy. The question remains if Braun can turn him into the next popular artist.

“Braun has become the music industry’s biggest and most successful proponent of social media. He became Justin Bieber’s manager after finding him on YouTube, and recently helped make Carly Rae Jepsen a household name through viral videos of her hit “Call Me Maybe.”Mr. Braun has become the music industry’s biggest and most successful proponent of social media. He became Justin Bieber’s manager after finding him on YouTube, and recently helped make Carly Rae Jepsen a household name through viral videos of her hit “Call Me Maybe.”

On Monday, Mr. Braun, 31, announced — on YouTube, appropriately enough — that he had made a deal with Psy, a South Korean rapper whose comic video “Gangnam Style” has become an online sensation this summer. Sitting with Psy, and apparently sealing the deal with a bottle of stiff Korean liquor, Mr. Braun said they had “come to an agreement to make some history together.” (NY Times)