This could be the end of Music Television and a new beginning for YouTube. Although MTV abandoned music years ago the backlash is clear as day.
“What a difference a year makes for MTV’s “Video Music Awards,” and not in a good way.
MTV’s annual big event last week was seen by 6.1 million viewers, less than half of the 12.4 million who watched in 2011, when the show was believed to be MTV’s most-watched program ever, according to Nielson” (AP)
The show wasn’t lacking star power either. Taylor Swift, Frank Ocean, Green Day, Pink and Alicia Keys with Nicki Minaj all performed.