Critics were queueing up to pronounce The X Factor terminally ill last night, as its final sees male singers with varying degrees of street cred vying for a somewhat tarnished winner’s crown. Simon Cowell, driving force behind the show, was under mounting pressure to step in, with ratings and ad revenues down significantly on previous series. Once the dominant presence in living rooms across the country every weekend, the show is now beaten regularly in the ratings by BBC1’s rival show Strictly Come Dancing, which attracts up to 2 million more viewers.
A series of lacklustre winners in previous years, along with the departure of Cowell from the judging panel, has led to a long-term decline in the once unstoppable programme’s fortunes. Viewing figures last weekend were 40 per cent below the equivalent semi-final show two years ago, the last year Cowell was a judge. Read more here