MORE The Latest / POSTED BY: KINGSOFAR

Rihanna_Bieber_CR_Universa

The world’s biggest recording companies have been stripped of two billion YouTube hits after the website cracked down on alleged ‘fake viewers’.

Universal, home of Rihanna, Nicki Minaj and Justin Bieber, lost a total of one billion views in the video site’s biggest ever crackdown on artificially inflated figures.

Sony was second hardest hit, with the label behind such stars as Alicia Keys, Rita Ora and Labrinth losing more than 850million views in a single day.

The dramatic cuts came as YouTube conducted a crackdown on fake views, but music industry sources have blamed it on housekeeping related to the migration of their videos across different channels.

The unprecedented move left Universal with just five videos on the site – none of which were music – and Sony with just three.

‘This was not a bug or a security breach. This was an enforcement of our viewcount policy,’ YouTube announced. Read more here

Twitter
Facebook
Newsletter
Recent Posts
  • Artists Don’t Break Late — They Break Ready
  • Alyssa Caroline Proves Honest Storytelling Still Wins in Pop
  • How Real Artists Compete With Built-In Algorithms
  • Looking Ahead: What Independent Artists Should Watch in the Year Ahead
  • Music News for Independent Artists: Late December Reality Check
  • N.A.N.A Turns Inward With Dark Pop Single “Love Letter”
  • Matt Hansen Delivers Global Pop Momentum With “COMPASS”
  • Alexa Kate Finds Clarity and Calm on “Forever”
  • Music Business News
  • Lauren Presley Returns With an Intimate Piano Reimagining of “People Leave” for Its One Year Anniversary
  • ARSADI Unveil a Bright New Chapter With “Neon Moonlight”
  • Grace Luv Steps Into Her Power With “Misery Luvs Company”
  • Ava Della Pietra Brings a Cozy Twist to a Holiday Classic With “Last Christmas”
  • Natalie Shay Finds Luck on the Road With “Four Leaf Clover”
  • Echo The Screen Makes a Stunning Debut With “Frankenstein”
  • Lou Emery Unleashes Emotional Turbulence on “House of Cards”
  • Ava Franks Captures the Rush of New Love on “Every Day”
  • GOODTWIN Returns With Their Most Infectious Release Yet On “Fool”
  • Goldfrapp Returns With A Stunning Rework Of “Beautiful”
  • Estella Dawn Unloads a Gut-Punch of Dark Pop on “You Didn’t Text Me”
  • Bella D. Drops Fierce Debut “G.R.I.T.” – A Grungy Electro-Pop Anthem
  • Bailey Coats Returns with Her Comeback Anthem “BLAME”
  • Sienna Melgoza Continues Her 2025 Hot Streak with “Hate It When I See Ya”
  • ZØYA – Alone, But Not Lonely (EP Out Now)
  • Anna Liz Debuts with Soulful, Americana-Tinged Single “Across The Lake
  • GoldCry Reveals Her Haunting New Single “Counterfeit”
  • LIZ Returns with the Glittering, Hyperpop Fantasy “Likey”
  • Blueboy Debuts with Emotional Pop Single “Rodeo
  • Estella Dawn Finds Her Voice in “Conversations”
  • Sports Capture the Glow of Endless Love on “Keep Falling In Love”
  • Follow

    Home

         

    About

         

    Contact

         

    Daily Readership

    Copyright 2026 Kings of A&R     Website Design by PaleBird