MORE The Latest / POSTED BY: KINGSOFAR

Rihanna_Bieber_CR_Universa

The world’s biggest recording companies have been stripped of two billion YouTube hits after the website cracked down on alleged ‘fake viewers’.

Universal, home of Rihanna, Nicki Minaj and Justin Bieber, lost a total of one billion views in the video site’s biggest ever crackdown on artificially inflated figures.

Sony was second hardest hit, with the label behind such stars as Alicia Keys, Rita Ora and Labrinth losing more than 850million views in a single day.

The dramatic cuts came as YouTube conducted a crackdown on fake views, but music industry sources have blamed it on housekeeping related to the migration of their videos across different channels.

The unprecedented move left Universal with just five videos on the site – none of which were music – and Sony with just three.

‘This was not a bug or a security breach. This was an enforcement of our viewcount policy,’ YouTube announced. Read more here

Twitter
Facebook
Newsletter
Recent Posts
  • Selina Gin Releases New Single Oh My Heart
  • Shelita Releases New Single Fade Ahead of Upcoming Album
  • Nick Howe Releases New Single Airplane Mode
  • Estella Dawn Reinvents “Skinny Love” with Cinematic Dark Pop Magic
  • Sisters Unveil Haunting Debut “Sweetness of Things”
  • Malachi Mize Brings Hope and Healing with Debut Single “Until Next Time”
  • Alanna A. Love Releases Debut Single “Running Away”
  • Jaya Kellogg Drops Addictive Debut Single “Background Noise”
  • SolyMar: gen.wav & KHR!S João Blend Latin Soul and Electro Vibes in Debut Collab Album
  • ZØYA Returns with Mid-Tempo Anthem of Strength and Self-Worth
  • Estella Dawn Drops First Original of the Year with “Move Down Lover”
  • Louis Torre Finds the “Silver Lining” in New Alt-Pop Single Ahead of Debut Album
  • Ronnie Sets Sail with “Yacht Club,” a Roots-Infused Americana Pop Gem
  • Ava Della Pietra Returns With Haunting Pop Single “2 can play”
  • hyoon Drops New Single “Stupid For You” – A Lo-Fi, Soulful Ode to Toxic Love
  • Almondmilkhunni Drops “New Jerzey” — A Smooth, Soulful Shoutout to the East Coast
  • Bobby Bodega Drops “Gravity,” a Hard-Hitting Return Rooted in the Bronx and Hip Hop Legacy
  • Reuben Medlin Releases Self-Produced Album “It’s A Long Walk Home Pt. 2” Chronicling Recovery and Resilience
  • Brent de la Cruz Blurs Genre Lines with Reflective New Single “Day to Day”
  • Lauren Spring Shares Self Soother About Healing After Toxic Love
  • Abbie Anne Breaks Through Self-Doubt with Honest New Track Miss Mediocre
  • Alyssa Caroline Releases Lovesick About Moving On After Betrayal
  • Savannah Burrows Shares Dreamy Indie Pop Track On Again Exploring Love and Second Chances
  • PEGGY Explores Friendship and Romance in New Single FRIENDS TO LOVERS
  • Michelle Núñez Debuts Cinematic Ballad making the most of it — A Raw, Emotional Reflection on Loss
  • June Releases “Supernova,” a Cosmic Pop Love Song for Dreamers
  • Ella Vaillancourt Drops New Single “One In Million”
  • Lovina Falls Returns with New Single “Light and Low”
  • Estella Dawn Drops a New Cover: “Somebody Else”
  • Charlie McDonald Shares New Single “Time” Inspired by Loss and Memory
  • Follow

    Home

         

    About

         

    Contact

         

    Daily Readership

    Copyright 2025 Kings of A&R     Website Design by PaleBird