Speaking at AllThingsD’s conference in Laguna Beach, the chairman of Interscope-Geffen-A&M sought to explain why his service will be better than the ones currently available. One reason? It’s being designed by creative people instead of geeks.

“Most technology companies are culturally inept,” Iovine said. “The way content companies never get tech right, never get culture right. They can hire anyone they want to sing in front of advertisements, but they never get curation right.”

Iovine then said that everyone offers the same service except for Apple, for which he reserved high praise. Steve Jobs was able to create a great service because he mirrored the current generation, boasting a background in both culture and technology. Read more