Vine has become a new platform that music artists can exploit along with YouTube & Facebook.

Here are some key pointers in the article “Can You Build a Business in 6 Seconds?”

“But the appeal of Vine isn’t only in the overall number of people who are using it. In a fashion strikingly similar to YouTube, the service is a home to a new breed of digital stars — artists who are amassing large and highly engaged fan-bases, six seconds at a time.

“Based on numerous industry people we’ve spoken to, a Vine star could make anywhere from $1,000 to $20,000 for a branded Vine video. It’s a pretty wide range, and certainly not a strict one — determined by factors such as number of followers, the level of engagement, and/or if the video is part of a larger campaign.”

“If you look at some of the top names on Vine, you’ll notice that the platform isn’t their only social outlet. The most-followed individual on the platform, Nash Grier, with 9.2 million followers, also has 3.24 million followers on Twitter, and 3.46 million subscribers on YouTube. Jerome Jarre, with his 7 million Vine fans, has 697,000 followers on Twitter and 754,000 subscribers on YouTube.”

Musician Shawn Mendes, who found popularity on Vine by releasing six-second versions of cover songs, recently debuted his first album, which spiked to number one on iTunes in less than 40 minutes after its release.

Brittany Furlan, the leading lady of Vine with 7.1 million fans — who has scored brand deals with the likes of Trident, Reebok, and Universal — has 182,000 supporters on Twitter and 129,000 on YouTube. Her goal is to eventually be a movie star, and thanks in large part to the audience she has cultivated online, she recently booked an appearance in an upcoming Zac Efron movie.

But the fact remains, while Vine can be a great creative outlet for budding digital stars, for many, it remains a gateway to something more — just like every other digital platform.

“I think it’s so important to be living on all these different environments and all these platforms,” adds Jonathan Skogmo, founder and CEO of Jukin Media, which works with Vine stars like Logan Paul and BatDad. “I’d say the same thing about a YouTube personality.”

So, the question again, can you build a business in six seconds? Short answer: Yes, because it’s just the beginning.