Everybody is bailing at Jay Z’s Tidal including Jay Z himself according to insiders. A mass exodus is happening even though Madonna recently said “this is just beginning for Tidal” in the beginning of the week. This failed venture has cost Jay Z millions of his own money according to sources. These Hollywood stars may figured out that ‘technology’ disruption has weakened ‘celebrity branding’. Throwing a celebrity behind a product no longer guarantees a successful launch.