Christina Aguilera Posts a topless selfie on Instagram. She stands in her bathroom wearing nothing but a pink undies and a fedora: ‘Just so you know with me, it’s all real, all the time.

‘Felt like it was time to start sharing some personal stuff with you guys… And it’s just the beginning. Night night. X’.

Of course the Voice is premiering on September 21st, 2015 & Christina wants to remind me you. Remember, no ratings, no show and what better way to attract an audience with a nude Instagram pic. But then again, this is normal for a former multiplatinum artist that hasn’t released a successful record in a long time. “Pop is a personality-driven market, after all, and the whims of the public can quickly turn empowerment into a personality problem” (Katherine St. Asaph)

Christina needs to stay relevant in the workplace just as an IT professional needs to upgrade his coding skills to keep his job. If an artist like Christina hasn’t had a song on the chart in quite some time, the need to stay relevant becomes even more important. As far as music, 20% of it is actually writing music. The need to garner attention from fans is top priority. Let’s not also forget that Christina needs to promote her role as a judge on NBC’s The Voice. The ratings start to tumble, which signs are showing they are, she will be the first to go.

Christina Aguilera is branding herself relevant by posting a semi-nude selfie on Instagram. Of course, using sex to sell things is about as old as advertising itself.