Just when you think Taylor Swift leads the pack, think again. Adele’s “Hello” music video overcame Taylor Swift’s “Bad Blood“ for most-viewed video in 24 Hours. Putting a dent into Swifts million dollar marketing machine is an impressive win for Adele and of course a good headline.

Taylor’s “Bad Blood” peaked at a 20.1 million views in its first 24 hours whereas Adele’s ‘Hello’ garnered 27.7 million views.