We live in a culture where a pop artist will do anything for a charting album. Justin Bieber went to the greatest lengths I have seen. Oddly enough, a cab ride with Lyft will get you a free Bieber CD. If you book a $5 Lyft ride, you’ll get a free Justin Bieber album download, and a credit back for $5 for another ride. Of course this whole marketing effort is to pump first week album sales hoping for a #1 album.

He is also giving away the album in “bundles” to ticket holders attending his upcoming shows.