Spotify viral artist Arizona Zervas climbs to the top 10 on the Hot 100 with his track Roxanne. The song jumped from No. 12 to No. 5.

The backstory: After a major label bidding war, the Spotify viral artist Arizona Zervas signed with Columbia Records. The war heated up after the success of his track ‘ROXANNE’ which grabbed the #1 spot on Spotify’s US Top 50. Apple followed suit and added the track to Today’s Hits playlist. The 24-year-old Arizona Zervas hails from Maryland and gained serious numbers on TikTok and YouTube before taking over Spotify.