Jay-Z’s company Roc Nation have filed takedown notices against “deepfake” videos that use artificial intelligence to make him rap Billy Joel’s We Didn’t Start the Fire and Hamlet’s “To be or not to be” soliloquy.

Here is the video, it’s pretty cool, even though Jay Z wants nothing part of it.
The anonymous creator of the YouTube-hosted videos, known as Vocal Synthesis, has said that copyright notices were filed by Roc Nation, stating: “This content unlawfully uses an AI to impersonate our client’s voice.” The two aforementioned videos have been removed, though others remain, including one of the rapper taking on the Book of Genesis.