MORE The Latest / POSTED BY: KINGSOFAR

When Blackout Tuesday took over social media it had an unlikely ally. That was CCM (Contemporary Christian Music). Sure the action was organized by music industry executives, but the Christian Music Industry and its artists generally avoids political discussion, controversy, and disputes. But not this time. Popular CCM artists like Chris Tomlin, for King & Country, Casting Crowns, Matt Maher, Elevation Worship and Kari Jobe and many others partook in TheShowMustBePaused initiative.

The celebrity pastors also shared their voice in support including Hillsong’s Carl Lentz and Brian Houston as well as Judah Smith, Chad Veach and Loui Giglio.

But as the black squares flooded Instagram of Christian artists on June 1st, so did the comments. And it was with a mixed reaction. Some showed support while others vowed never to attend a show again while threatening to unfollow them.

Although christian artists may seemingly support BLM there is a sizable population that view it as an organization tied to an American Political Party. For the CCM artist it can prove quite a conundrum finding the balance between church and politics.
Justin Bieber can enter the political fray, lose a portion of the audience and still have a viable career, whereas a CCM artist could be wiped off the map.

The network of Christian show organizers, churches and radio programmers can have a lasting effect on their ability to perform.
The biggest threat is the backlash from the christian community which is their only audience. It’s a small audience and 100% of their revenue stream.

Christian artists are not entertainers. They aren’t being paid for the song and dance. They are viewed as missionaries that visit churches with a song and a message. Many live off of funds and donations. It’s not uncommon for christian artists to walk away with thousands in funds for a three song set at a local church, while most of their supporters are conservative leaning.

The impact will be seen in late 2021 when touring resumes. Will they still have an audience that forks over money to support their mission? Or will they see them as political activists campaigning for social change mixed with politics. This is the talk in christian circles, and that’s what insiders are grappling with.
While christian artists are caught up in the crossfire of politics, some fear that the upcoming backlash could black out christian music.

Twitter
Facebook
Newsletter
Recent Posts
  • Nick de la Hoyde Releases New Single “Monster,” Exploring Inner Demons
  • Estella Dawn Unveils “Detached”: A Mid-Tempo Anthem Redefining Breakups
  • Listen to “Whiplash” by Tessa Dalton – A Perfect Mix of Pop and Alt Rock
  • Christa Lee’s “Mosaic”: A Genre-Bending Journey Through Dreamy ’60s/’70s Vibes and Modern Pop
  • Izzy MacArthur’s “Landmines”: A Haunting, Stripped-Back Track
  • CATBEAR Releases New Track “Carry On” – Perfect for a Haunting, Atmospheric Mood
  • Clover County Drops Catchy New Single “Ultraviolet” from Upcoming EP
  • ZØYA: Rising Pop Artist Blending Faith, Powerful Vocals, and Social Advocacy for Global Impact
  • Estella Dawn Drops Groovy New Track “Julian” as 7th Release of 2024
  • Will Knox: A Master of Storytelling with New Indie Track “Body Talk”
  • MAUMAUMAU Explores Modern Romance with “God Bless The Irony” from Debut Album ‘MAUCH’
  • Lauren Presley Drops Fiery Breakup Anthem “Hint” for Exes Who Won’t Move On
  • Watch out for Azra’s new uptempo rocker, “If It Wasn’t for You
  • Kylie Rothfield Releases “Never Loved Somebody” as First Single from Upcoming Album
  • Peyton Shay Reflects on Heartbreak in “Dashboard Lights” Video: A Fresh Take from Her Upcoming Daydream Police EP
  • Wodan Boys Drop Explosive New Track “Karaoke Rockstar” Ahead of Upcoming EP
  • Tiny Gun’s ‘No Worries If Not’: A Grungy Throwback to NYC’s Iconic Club Scene
  • Feel-Good Folk: Reuben Medlin’s ‘Sunshine Of My Life’ Celebrates Love and Memory”
  • Joshua Golden’s “St. Louis, Missouri” – A Nostalgic Folk Gem
  • “Honest” by Tessa Dalton: A Raw and Relatable Take on Modern Relationships
  • Mal Sounds Embraces Stillness with Lo-Fi EP ‘Still In New York
  • Fiji Blue Delivers Heartfelt Melancholy with New Single ‘Angel’
  • Oslo’s SIKADE Delivers Dreamy Indie Folk Vibes with New Track ‘Bloody Moon
  • Flora Cash Delivers Heartfelt Melancholy with ‘My Ex Would’ve Left By Now’
  • Natalie Clark’s ‘Iced Tea’: A Breezy, Quirky Anthem for Summer Days
  • Reuben Medlin Drops ‘Sunshine Of My Life,’ Blending Dreamy Pop Rock with Beatle-esque Melodies”
  • Cole LC Drops Good Vibes with New Banger ‘Marching on Together (feat. Deewaan)
  • Freedom Fry Delivers Dreamy, Psychedelic Vibes with New Single ‘Sorry Situation Number Four’”
  • Girl Wilde’s “Cognitive Dissonance”: A Raw Anthem for the Heartbroken and Bitter
  • Savanna Leigh Delivers Vulnerable Authenticity on New Track “Favorite Parts of Me” from EP Reminders of You
  • Follow

    Home

         

    About

         

    Contact

         

    Daily Readership

    Copyright 2024 Kings of A&R     Website Design by PaleBird