Universal Music is getting into the hotel business. It will build its first three hotels under the UMUSIC brand. One of those hotels will transform the old Broadwater Resort into a $1.2 billion spot.
Having a portfolio that includes Abbey Road Studios, Capitol Records and Def Jam Recordings, the hotel business seems to be not in the wheelhouse, but not really I suppose. It’s called UMUSIC Hotel. Investors say the UMUSIC Broadwater Hotel in Biloxi will integrate a performance venue and a luxury hotel with an architecture style. Biloxi, Atlanta and Orlando are the first three cities where UMUSIC Hotels will be developed.
Robert Lavia the chairman at Dakia U-Ventures LLC. “Every destination holds a great story just waiting to be told through its cultural heritage and its music,” said Lavia. “Through this new concept, we will both help people discover new ways to channel their love for music and the arts and help empower the transformation of communities worldwide through cultural, inspirational, creative and conscious collaboration. And we’re thrilled to work together with Universal Music Group who shares our vision and passion about the powerful role of culture and music for each community we touch.”