While artists were holding back releasing albums until touring could resume, that seems to be no longer the case. With no end sight of the pandemic, artists have no choice but to release albums. Taylor Swift just dropped another surprise album Evermore. It’s an extension of her previous release Folkore. Like her last album, Evermore had no promotion. But what is promotion nowadays if you can’t tour?

It’s a far cry when Taylor partnered with UPS and had delivery vans drive through the streets of New York, Atlanta and Nashville plastered with posters advertising her new album. She spent months promoting 1989 prior to the release doing multiple interviews, performances and discussing her album on TV shows.
Tay has left a profound message to her Swifties, “I have no idea what will come next. I have no idea about a lot of things these days and so I’ve clung to the one thing that keeps me connected to you all. That thing always has and always will be music. And may it continue, evermore. My new album evermore is out now.
And may I leave with you this: I say truly, through tough times, music shall prevail and ’tis the ultimate connection ‘twixt thyself and the audience.