The Weeknd is spending $7 million of his own money on the Super Bowl halftime show. The Super Bowl is footing the bill for the usual production costs, but The Weeknd says:
“we’ve been really focusing on dialing in on the fans at home and making performances a cinematic experience, and we want to do that with the Super Bowl.”
Production costs can run up to $10million. The production this year will be extra special if The Weekend is throwing in an extra $7 Million.