Live Nation CEO Michael Rapino predicted in February that large-scale 2021 concerts could return in the United States by this summer. Since then, he’s been very quiet. We all thought we’d be further along ahead with the covid virus. Unfortunately, the CDC predicted a tough rough ahead before getting back to normalcy.
Also, Live Nation has invested more into virtual events, acquiring the streaming platform Veeps.
Live Nation and Ticketmaster are focusing on selling tickets for 2022 events, including The Weeknd’s After Hours World Tour. The Weeknd is scheduled at the PPG Paints Arena in Pittsburgh on Jan. 29, 2022 and the Wells Fargo Center in Philadelphia on April 3rd.
“On the artist side, there is a broad desire to get back on stage – to connect with their fans and to provide economic support to their bands, crew, and the hundreds of others employed each night putting on the show. Given the limited touring activity in 2020 and 2021, the pipeline for 2022 is much stronger than usual, with almost twice as many major touring artists on cycle in 2022 than a typical year – about 45 artists versus the usual 25. And there remains plenty of scheduling availability at arenas, amphitheaters, and stadiums to accommodate these additional tours, with over two-thirds of these venues’ nights unused by sporting events or major concerts in a typical year.”