ABC’s Oscars suffered a new ratings crash and hit an all time low. The audience fell under 10 Million for the first time ever. Think about it this way. There are 328 million Americans and less than 10 million watched. It’s as if the City of Los Angeles tuned in and nobody else.
Insiders were expecting bad, but not this bad.
The question moving forward is will these award shows continue to exist in the same format?
The Oscars along with the Grammys, Golden Globes and SAG Award continue all have suffered a steep decline. Why? Because they are no longer relatable and only cater to a small boutique audience.
If the award shows want to reach a larger population again, a change must happen quickly.