Instagram is losing its popularity. Why? Everybody is on TikTok and people are getting bored of influencer marketing and ads.

Instagram went totally corporate. It’s now geared for the politician and the corporation with deep pockets that will spend hundreds of thousands for top shelf placement. It’s for the online celebrity who wants to sell things to followers.

I wonder if those who spend enormous amount of money on the platform know it’s losing influence.

Too many influencers, not enough eyeballs: Will boredom kill Instagram?

It’s nearly impossible for a instagram user to achieve organic reach. When I mean organic reach I’m talking posting content without paid promotion and people coming across your content in a non-targeted way.

Instagram is killing organic reach just like Facebook. An artist doesn’t create a FB profile expecting to reaching anybody. Instagram is now trailing facebook with its corporate paid algorithm.

“The organic reach on Facebook went from 16% in 2012 to 2.27% in 2015, and it’s only dropping.”

Of course these companies don’t want you to build a reach organically. They want you to pay for it, that’s why they are killing organic reach.