Did you hear? Big things coming soon. I can’t tell you how many times I here this. I wait and wait and wait…

And what usually happens? Nothing. It’s a zero score in a game.

People tuned out. Especially if you use buzz words like deep dive, engagement, optimize, and queen. They’re the worse. Do you really want to bore people? Post a photo dump. Like anybody cares about random photos. Let’s face it, you have nothing to post, no story.

A personal story always hooks me. Especially if it’s real and heartfelt. You have to guts to be vulnerable. Especially today because it could be used against you.

Britney Spears is winning her bid to end her fathers control over the conservatorship. How? She told a story. People reacted. Her father couldn’t take the public backlash. He wants out.

Stories have to be real. We know the difference between genuine and fake.

If you make a real connection, folks will want to hear your music. They’ll like your music if they like you. It’s not the other way around.

I can’t help you with story building. Stories are built on the battlefield, not in class rooms.