TikTok is still the go to platform for music with no signs of letting up. The apps new breakthrough artist? The 22 year old Emmy Meli.
The 21-year-old singer-songwriter posted a video of herself singing part of the song in the fall of last year and the next day the video had racked up hundreds of thousands of views, with a trend to follow.
“I literally posted it at 9 p.m. on a Tuesday night, and then I went out to a bar with my friends and I really didn’t think anything of it. I didn’t even check my phone the whole rest of the night. The next morning, I woke up and my friends were like, ‘Emily, wake up. Look at your TikTok.’ The explosion had begun,” Meli tells Variety of the video, which now has over 27 million views and half a million videos made to its sound. “And then I was like, well fuck. I have to write the rest of the song now.”
The California native finished the song while working a job at a golf course. Meli says. “I wanted the whole song itself to be like an affirmation for people, because originally I wrote it to inspire myself everyday.”
The song has garnered over 25 million plays on Spotify and landed #1 on Spotify Viral and Top 50 Global charts.