Is the Personal Brand beginning to die? For the last decade everything was a brand from a person to a dog. Even if you could monetize a video of a squirrel, would it be worth it? The new generation is a choosing a life of anonymity because they learned that having a public profile isn’t all glitter & gold.

TikTok is the perfect dopamine depleter causing depression and anxiety among teens. More than that, most teens know that while boosting your public profile is a great ego boost, it can come with a frightening cost like bullying and online harassment.

Society created a level of narcissism that turned everyone into show dogs, from the cleaning person to a CEO of a Blue Chip boring company. Society also demanded that everyone who lives life, must live life publicly.

For the general public, building up a public profile has been exhausting with no financial benefit that came with a loss of losing privacy.

The artist are finally grasping the pitfalls of personal brand building. Being elusive and mystique is good. Plus, creating something really good requires time away, not time online. Moderation is key. Churning out content week after and week is a quick path to burnout.

The new generation is heading back to sites like TUMBLR, a platform that doesn’t feed off personal branding and a public image. Even journalists have seen an uptick of sources wanting to remain anonymous.

Your digital footprint can last forever, and since many people know they’ll be a different person in 10 years, anonymity makes a return.