Intelligence Platform from Q Scores, the industry standard for measuring celebrities’ star power suggests Will Smith’s numbers sharply dropped months after the Academy Awards ceremony, when the actor smacked Chris Rock on live television.

Before the outburst, Smith ranked among the top rated actors in Q Scores’ semiannual surveys which polled nearly 1,800 U.S.consumer, placing him alongside Tom Hanks and Denzel Washington. Smith’s positive Q Score plummeted from 39 to 24, which “a very significant and precipitous decline.” according to Henry Schafer, executive VP of Q Scores.

Sometimes there is no second chance, no second time.

At the 94th Academy Awards, actor Will Smith walked onstage and slapped comedian Chris Rock across the face during Rock’s presentation for Best Documentary Feature. The slap was in response to Rock making a joke about Jada Pinkett Smith’s shaved head. Smith returned to his seat and shouted profane remarks at Rock, who responded congenially and completed his presentation.