MORE Indie Invaders / POSTED BY: KINGSOFAR

BERENICE is back with “Wifey Material,” a record that looks at expectations in relationships and the pressure to fit a role. The song centers on the idea of being shaped into the “ideal partner,” and what happens to identity when someone tries to meet those standards.

What stood out to me listening to this one is how direct the concept is. The lyrics stay focused on the theme the whole way through, and the vocal parts shift as the perspective changes, which keeps the story moving. It feels like a record built to start conversations as much as to be streamed.

BERENICE has been building momentum over the past year, with coverage from Rolling Stone UK, spins on BBC Radio 1, and growing reach on TikTok that’s bringing new listeners into her catalog. You can see the audience expanding release by release.

From a playlist standpoint, this is the kind of track I could see landing on Spotify playlists like Fresh Finds, Fresh Finds Pop, Lorem, Indie Pop, Alternative Pop, New Music Friday UK, or All New Indie, where records that connect through storytelling and repeat listens tend to pick up traction.

If this pace continues, “Wifey Material” looks like another step forward in a catalog that’s steadily finding its audience.

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