MORE Indie Invaders / POSTED BY: KINGSOFAR

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Radio is dead…yadda yadda. So let’s talk about the internet for a second, iTunes specifically. iTunes has become the new radio. And by ‘radio’ I don’t mean the place people turn to for new music, since radio hasn’t been that for over 10 years. By ‘radio’ I mean the place labels turn to for promoting new music and where they focus their money to give the illusion of popularity. It’s singles-focused like radio, and dominated by major labels like radio. Being #1 on iTunes is just as important and just as bull as being #1 on radio, although neither one in many cases translates into retail sales. You’d think a service where people are paying for the songs the jump to retail sales would be an obvious one, but that has yet to prove to be the case.

**send your demos and new music to KOAR. We want to hear your new music.

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