MORE Indie Invaders / POSTED BY: KINGSOFAR

Edgar Bronfman Jr., CEO of Warner Music Group, announced a new “e-label” his company is planning to launch that would sign new and niche artists and release their music only online. Artists who don’t have mass market appeal could release small groups of songs every few months and Warner Music Group will avoid the large cost of producing an album-length CD, he said.

Artists signing with the e-label will retain ownership of recording masters and the copyright to their music. “An artist is not required to have enough material for an album, only just enough to excite our ears,” Bronfman said, during a speech at the Progress and Freedom Foundation’s Aspen Summit. The conservative think-tank focuses on promoting free-market solutions for technology and other industries.

Warner’s e-label is one of the ways the technology and entertainment industries can work together on new business models following several years of disagreements, Bronfman added. He offered this olive branch to the technology industry following the U.S. Supreme Court’s ruling in June that P-to-P vendors Grokster Ltd. and StreamCast Networks Inc. can be sued by the entertainment industry for encouraging their users to violate copyright law.

Bronfman urged technology companies and the entertainment industry to resurrect a relationship that goes back to the earliest days of recorded music. Recorded music has long shaped itself to the distribution technologies available; for many years, pop songs clocked in around 3 minutes because that’s as much music as a 45 rpm record could hold, he said.
“Technology shapes music,” he added. “Music drives technology adoption.”

(Full Article)

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