Bono: The Billion Dollar Business Man
I always saw Bono as a savvy business man. Tom Petty is a traveling rock star, but Bono with his oversized sunglasses is on his way to the respectable “Trump” status. The savior of the third world and his private equity group Elevation Partners, a $1.9 billion media and entertainment buyout firm bought major shares in Forbes Magazine and became the first outsider to invest in its business media properties. Bono set up Elevation Partners, named after a U2 song, last year with five former senior figures from the world of business, including the former chief financial officer of Apple Computers.
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Performance Videos Are Passe.
Don’t waste your money on cliche performance videos anymore unless of course your showmanship is a cut above the rest. YouTube changed everything and it changed they way stars are born. The fact is, kids are bored with peformance videos and are more intriqued by videos with a creative twist (IE: OK Go’s “Here it Goes Again” – viewed 2 million times on YouTube). Just think about it, a real video that would be suitable for MTV/VH1 would cost 150k and that is the on the low side. OK GO spent peanuts on a video and it landed on Fuse, VH1 followed by major press including Wall Street Journal, N.Y. Times, and Washington Post. Spending money doesn’t equate to a successful video nor video play. Creativity is more important. What a beautiful success story that bears truth.

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NY Singer Builds Big Following With Web Exposure
Jamie Kristine Seerman has been offered major labels deals but turned them down even though she has no financial backing and a marketing plan. She has faith in the Internet, iTunes and inexpensive recording, and would rather maintain control of her work. She released a five-song EP on the Internet site www.insound.com and on her MySpace page. Her song “Gray or Blue” became a top-selling folk song on iTunes and her EP made the top 100 albums.
Paste magazine music editor Jason Killingsworth said the music industry is so fragmented that for many artists, “there is no compelling reason to sign up to a major record label.”  (Reuters)

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