MORE Indie Invaders
  • The Dresden Dolls – Do it themselves:
    The Dresden Dolls made its own video and posted it on YouTube attracting more than 300,000 viewers. The label did not feel the album was selling enough to invest into a new music video so the band did it their way.

`The record labels still don’t know how to use the Web as adroitly and adeptly as the young people who grew up with it, who are now in these bands,” says Phil Leigh, senior analyst at Inside Digital Media, a Tampa consulting firm. `I do think that the labels will continue to be the major force in the music industry, but they won’t be as dominant as they were in the past.” The wonderfully democratic thing about YouTube and the Internet in general is that all you need is a good idea and a way to execute it.”

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