In a press release sent out on Monday, The Franklin Mint announced they will be introducing a new coin into our nation’s legal tender, to promote the film Fantastic 4: Rise Of The Silver Surfer. 20th Century Fox’s marketing campaign for the film includes delivering 40,000 of these limited edition coins to cities across the country as part of a Search 4 $ilver contest. When people find these coins, they can go to the Fantastic Four website and enter for a chance to win a trip to the London premiere of the film on June 12th. This is an actual 2005 California statehood commemorative quarter minted by the US mint, specially colored for 20th Century Fox.
Have we really sunk this low? Promoting superhero movies on our money?