Today with the internet a good artist can find fans work with big producers and maybe even find themselves on internet radio and mainstream radio rubbing shoulders next to the big national artists. In the old days, these types of opportunities were next to impossible, now its attainable. This is the true benefit when an industry is in chaos. Chaos is a breeding ground for opportunity. True winners will succeed and the mediocrity will vanish.
For instance, a lesser known band who formed in a small town in PA called
The Drama Club worked on some demos eventually catching the ear of producer Rob Caggiano who has worked with Jesse Malin, Anthrax, and Cradle of Filth. Rob Caggiano and mixer Jay Baumgardner (Evanescence, Papa Roach, Godsmack) eventually produced the EP. The EP also features guest appearance from Ben Burnley of top rock act Breaking Benjamin who sings on the song “Brand New Day”.
Of course having a strong EP isn’t the end of the story. Exposing the music is the next crucial process. This process truly separates the winners and the losers. Many artists fail miserably at self promotion or just suck live. In order to get to the next level or achieve the next level of success a well oiled machine must exist.
The Drama Club began performing shows in their region and soon were known to be an exceptional live band which led to increase popularity known as the ‘snowball effect’ – and and being a promotional machine for themselves the shows began to sell out regularly.
Once an artist begins making noise and shows begin to sell out then national artists who come to town rely on those artists’ to assist in ticket sales. Most national acts cannot sellout clubs to the fullest capacity and always need artists that can sell an extra 75-250 tickets. The Drama Club began opening up for bands including Breaking Benjamin, Velvet Revolver, Flyleaf, and many others including a 30 date North East tour which included a stop at the Warped tour in their hometown.
Basic logic says with increased exposure more opportunities will arise, especially in you’re hometown, and thanks to the internet – opportunities can be limitless. The Drama Club has been featured many times on their hometown radio stations 97X, and WZZO, as well as Metal Edge Magazine, Purevolume, Puregrainaudio, Origivation, and other regional press. Not only that
The Drama Club teamed up with a manager as was just added to ‘POWER ROTATION’ on AOL Radio â€œNew Rock Firstâ€ station. This is when the internet can be you’re best friend because AOL isn’t localized.
If you play by these rules, success can almost be guaranteed. You will be able to quit your day job, even sign some autographs. If these rules fail you, it’s not because the rules are broken, its because something within the artist is not connecting. Maybe its not your destiny.
Artists that are armed with good music and a strong desire can make it without the big man today. The door is opened to anybody who is willing to walk through it.