Hip Hop producer and artist Jermaine Dupree rants about the current state of music affairs. He believes Apple’s sell-by-the song model is great for consumers and bad for the music business.
Jermaine Dupree says:
These days people just assume that you need a number one single to have a number one album. But look at what’s really happening. Soulja Boy sold almost 4 million singles and only 300,000 albums! We let the consumer have too much of what they want, too soon, and we hurt ourselves. Back in the day when people were excited about a record coming out we’d put out a single to get the ball going and if we sold a lot of singles that was an indication we’d sell a lot of albums. But we’d cut the single off a few weeks before
the album came out to get people to wait and let the excitement build. When I put out Kris Kross we did that. We sold two million singles, then we stopped. Eventually we sold eight million albums!
Did consumer complain? Maybe so. But at what point does any business care when consumer complains about the money? Why do people not care how we – the people who make music – eat? If they just want the single, they gotta get the album. (silicon alley)
The Bottom Line: Jermaine speaks some truth regarding most people assume you need a #1 single to have a #1 album. Jermaine and most music execs and artists do not want to live in the singles business. I do agree that marketing campaigns around the release of albums has lost it’s sexiness. New releases rarely excite consumers and music companies forgot how to tease consumers. In fact, its tough to tease consumers due to illegal downloading. Regardless, sexy marketing campaigns won’t save the singles world. The best solution is new configuration (bundling tracks) and better albums.