MORE Indie Invaders

New Realities: Check out the article ‘Music Row faces new realities‘ that discusses the changing music business.

The Myth of the Long Tail: The Long Tail theory crafted by Chris Anderson is slowly falling apart. Chris Anderson was probably listening to his indie records wishing that the internet would eliminate blockbuster hits and mass culture. I believe Coolfer explained it perfectly…

‘In the book, Anderson wrote that “we’re seeing a shift from mass culture to massively parallel culture,” or “millions of microcultures.” But that doesn’t appear to be the case. Mass culture is alive and well on the Internet. Consumers know the bad from the good. They know what’s popular and they will gravitate towards the hits. Niches will continue to exist, and heavy users will continue to dabble in niches, but the level playing field of digital distribution isn’t going to do away with mass culture.’ (Coolfer)

Kings of A&R: We will be traveling for the next 2 weeks. We will be attending some panels, meeting some artists and talking music shop – our favorite past time. Music news will be sporadic but we will do our best to keep you informed. Everything will return to normal in the KOAR world soon. In the meantime, email and send us your favorite track.

Recent Posts
  • Annie Elise Floats Between Dreams and Reality In We Can Pretend
  • Music Madness: David Guetta Sells Catalog To Warner, Shazam Surpassed One Billion Shazams, Spotify launched “1 Billion Streams Club” Playlist
  • Dream Pop Dup New Body Electric Enters New Chapter With Don’t Go
  • Music Marathon: Clairo Signs With Universal Publishing; Maisie Peters Signed Ed Sheeran‘s label
  • Don’t Believe in Ghosts Share Put Your Head Back
  • Devin Kennedy Shares Upbeat Chill Song Silence
  • Music Moguls Dre and Iovine Reinvent Education With New Vision For LA School
  • Swedish Songwriter Drops Breakup Track Don’t Sleep With My Ex
  • Ed Sheeran Ready’s New Track, Lorde Drops Surprise Song Solar Power
  • ANTi Finds Freedom And Shares Soft Pop Song Love Again
  • Rapper Tom MacDonald Flying High Under The Radar
  • Music Madness: Dua Lipa Most Played, Concerts Make Major Comeback, Morgan Wallen Stays
  • John Adams Piano Ballad Unlove You Strike The Right Note
  • Dublin Bedroom Pop Artist Jacqueline Kennedy Drops Queen
  • Music Marathon
  • The Root Cause Analysis of Billie Eilish’s Sluggish Start With Lost Cause
  • Billie Eilish Embarks In A Risky Business
  • Karaboudjan Drops Dreamy Let Go Song
  • Rising Star Winner Griff Gets With Spotify’s Global Emerging Artist Program
  • TikTok Launches Radio Station
  • ØZWALD Enters The Ivy League
  • Stef Drops Dark Pop EP “A Glitch In Our Virtual Reality’
  • Indie Pop Duo Wild Story Rides High With Positives Vibe Song
  • BELARO Writes Honest ‘Grateful’ Song
  • Jaime Deraz Deals With Issues In I Miss You Tune
  • The Long Tail: The Tail Is Swallowing The Head
  • Middle Child Keeps Cool With Debut Burn Out Track
  • FaceBook and Instagram Allows Users To Hide ‘Likes’
  • Spotify Fresh Finds To Support Independent Artists
  • eydrey Drops Sad & Beautiful Song For You
  • Follow





    Artist Promotion




    Daily Readership

    Copyright 2021 Kings of A&R     Website Design by PaleBird