According to a new survey 93% of Americans (over the age of 12) listen to broadcast radio at least once a week.
One would think that traditional radio would have taken a serious blow from new technology including the iPod, satellite radio, and music streaming sites like Spotify. In fact, broadcast radio listenership has increased since last year.
Rather than discussing theories why Americans still choose broadcast radio, let’s look at the beneficiaries which are the major music labels. Regular radio rotation remains massive for artists and this gives major labels a huge promotional advantage.
“Call radio crusty and out-of-touch, but this is one of the few formats that still reaches tonnage while severely restricting content.” (Digital Music News)