Phineas T. Barnum, the 19th century American showman and circus owner famously said “There’s no such thing as bad publicity”. Mick Jagger said “As long as my face is on page one, I don’t care what they say about me on page seventeen.”

Businesses can find success through controversy. And while they receive negative press, the businesses attract enough consumers to suggest that the scorn has provided a form of free advertising.

Many industries survive bad press and below are just two examples.

“Robert Smith & Associates is a digital marketing and public relations firm that was started by its namesake in 2000. Smith characterized the business as one where you can make a lot of money, provided you don’t have a big office with dozens of redundant employees.

He said that many members of the media regard public relations representatives as paid pitchmen who don’t believe in what they sell. But his company is doing just fine anyway, thank you very much. “I am between $500,000 and $1 million, with a few deals in place to hit $2 million in 2014,” he said.”

Houston real estate broker Sissy Lappin says she has sold over half a billion dollars’ worth of property. Despite her success—or perhaps because of it, she said, she has had to fight the preconceived notions that many people harbor about her profession.

I was at a conference last month and a man asked me what I did,” she said. “I told him I was a real estate broker and he remarked, ‘Oh, a bloodsucking vampire.’ I hear negative comments about being a real estate agent all the time, about how over 70 percent of people don’t trust us, and we are ranked above politicians but below bankers in ethics. I have developed a thick skin through the years.” (CNBC)