The organizers of SXSW had no choice but to cancel one of the world’s biggest music event after public pressure. The CEO of Twitter, Jack Dorsey was first to cancel his speech. But according to our sources, Dorsey is moments away of being ousted from Twitter. Of course there was a domino effect where everybody started jumping off the ship in fear over the virus from Beastie Boys to Ozzy Osbourne to Trent Reznor. Finally, there was the Change.org petition signed by tens of thousands of people calling for the festival to be canceled. Hence, the organizers folded. As of now, the risk of contracting the COVID-19 is low in the U.S. and there have been less than 200 cases – out of those cases 99% made a full recovery without any complications.

This is the first time in 34 years that SXSW will not take place. I cannot even comprehend the level of disruption and and the impact it will have on the media event.