SoundCloud will become the first streaming service to start directing subscribers’ fees only to the artists they stream. This move is applauded by the artist community campaigning for fairer pay.
SoundCloud will start directing royalties due from each subscriber only to the artists they stream.
“Artists are now better equipped to grow their careers by forging deeper connections with their most dedicated fans,” the statement said. “Fans can directly influence how their favorite artists are paid.”
Major record labels favor the Spotify/ Apple payout system which allows them to generate massive profits through a few artists.