TikTok, SiriusXM and Pandora have announced a partnership to launch TikTok Radio this summer. It will feature performances, special events, and new talent. TikTok Radio will have TikTok creators and DJs as hosts.
“We are excited to collaborate with TikTok to create new content that brings the vibrancy of the leading social networking service to life on live radio and our streaming platforms,” said Scott Greenstein, President and Chief Content Officer, SiriusXM. “The effect TikTok has on music, and pop culture in general, is undeniable. Our platforms will provide a unique opportunity for TikTok creators to engage with our listeners with content experiences that have never been done before in audio. The exclusive SiriusXM channel will bring a new take on radio by tapping into the latest music trends on TikTok, while Pandora listeners will get access to playlists curated personally by TikTok’s top creators.”
“TikTok is redefining the way that fans discover music and artists, while enabling a new form of musical engagement and creative expression,” said Ole Obermann, Global Head of Music, TikTok. “We are excited to work with SiriusXM on TikTok Radio and to bring TikTok creators to Pandora to make the trends, music, and creative influences that are playing such a defining role in modern culture even more accessible.”