Artists need to smarten up. The platforms make it easy to dumb yourself down. This isn’t a criticism against Tiktok. It can be beneficial. Fire is useful. It’s used to cook food but it can also burn down the house. TikTok is all about the daily trend. If you run out of ideas, they give you ideas. But conformists follows trends and individuality is lost in trends, whereas artist is all about individuality, freedom, self examination and self expression.

TikTok tells you what songs to use in your video. Tiktok will give you memes, monologues and challenges, If you don’t know what to feel or say in your video.

TikTok is playing the role of the artist setting trends, and the artist is behaving like a consumer following trends.

Think about it. The labels have a deal with TikTok and not the consumer, unless you are influencer.

Listen, if you want to jump on the algorithmic bandwagon and repost the meme “ You want me, I want you, baby My sugarboo, I’m levitating”…that’s fine. But make a statement, make it stick, and then jump off the wagon.

Olivia Rodrigo, is getting called by the ruling class to deliver a public service announcement. This needs to revert to the time when artists were above the ruling class. But she’ll follow the command like a faithful dog given by the master.

It’s easy to chase a trend and respond to the call. Don’t forget to say NO. Remember, NO is better than YES, and NO can pay dividends.

Stop being used. Use the platform to grow your base, not to embolden THEIR platform.