Defying critics, Adele’s “Easy On Me” is big at radio. Although it may not be as big as her previous hits, it fits nicely on radio. Radio has nothing else to play and it’s a competition free market for big sad ballads. Top 40 radio likes uptempo dance songs and slow heartbreak ballads. Adele fills the space.
Adele’s Easy On Me has been added to the largest number of radio stations ever. Either people really love the UK singer or there is a dire need for slow sappy ballads. Maybe it’s both, but I tend to the believe the latter. Lewis Capaldi had a massive radio hit with ballad “Someone You Loved” and Olivia Rodrigo with “Drivers License”.
Although “Easy On Me” didn’t debut at #1 like her previous hit, it’s still streaming well.
Wit politics being the driving force in America, it’s not surprising that “Easy On Me” was knocked off the number #1 spot on iTunes by the politically charged single “Let’s Go Brandon!” by Bryson Gray Tyson.