Keep an eye out for Los Angeles-based Mexican artist MAUMAUMAU and the track “God Bless The Irony,” directed by Daniel Cloud Campos (Paramore, Jackson Wang). The music video delves into the experience of dating apps, touching on themes of hope, rejection, and humor. The track is part of Mau’s debut album, MAUCH, and explores the complexities of modern romance.

MAUMAUMAU is the solo project of Mexican indie rock singer, songwriter, and producer Mauricio Jimenez. His debut EP Meow Meow Meow, released on AWAL in May 2021, featured the single “Happy” and was highlighted by Atwood Magazine. His debut album, MAUCH, released in March 2024, is a breakup concept project featuring singles like “With You,” “Get Lost,” and “God Bless The Irony.” The album has reached over 300K streams and secured spots on Spotify playlists like New Music Friday and Acoustic Winter.