Welsh soul artist SJ Hill steps into his most vulnerable and cinematic chapter yet with his new single “Spell On Me,” a powerful release that captures the emotional chaos of loving someone who both saves and destroys you at the same time. The track feels like a confession set to music — dramatic, intimate, and driven by a voice that sounds like it’s carrying the weight of every word.

After gaining momentum with his previous single “Tonight,” which racked up over 1.4 million Instagram views and more than 40,000 streams, Hill continues to carve out his space as one of the most emotionally compelling emerging voices in UK soul and pop. From Cardiff stages to international attention, his journey has included major milestones such as appearances on BBC Radio 1Xtra, BBC Radio Wales A-List, and Spotify’s Fresh Finds, as well as live performances at venues like Wembley Arena and the O2 Academy London. He’s also no stranger to mainstream audiences, having reached X Factor bootcamp in 2017, won an episode of ITV’s Romeo & Duet, and made the semi-finals of LLIAS – The Welsh Voice. Most recently, his growing reputation saw him performing for high-profile guests including John Legend, Chrissy Teigen, and Chris Martin at a New Year’s Eve event in the Maldives.

“‘Spell On Me’ is a song that I hope a lot of people can relate to,” says SJ Hill. “It’s about the type of relationship when you know someone is bad for you, but you keep coming back because they lift you up and break you down in equal measure.”

Co-written with long-time collaborator Tommy John, the song explores emotional contradiction and dependency — the kind of connection that feels intoxicating even when it’s clearly unhealthy. Lyrically, Hill leans into themes of obsession, emotional addiction, and the strange comfort found in chaos, portraying love as something that can feel both like medicine and poison. The result is a track that feels deeply human, balancing tenderness with tension, and vulnerability with restraint.

Sonically, “Spell On Me” blends modern soul with pop sensibility, anchored by hypnotic melodies and a vocal performance that feels both fragile and commanding. It’s the kind of song that doesn’t just tell a story, but pulls the listener directly into the emotional experience itself. Fans of artists like Hozier, Rag’n’Bone Man, Lewis Capaldi, Dermot Kennedy, Sam Smith, and The Weeknd will recognize the same emotional intensity and cinematic depth that defines the best of contemporary soul-pop.

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