The Virtual Unlock Festival in aid of The Prince’s Trust ‘Million Makers’ – begins Oct 17th.

The multi-weekend experience will feature a free series of pre-recorded, virtual performances and segments from music artists, comedians and influencers live streamed on a dedicated YouTube channel HERE and donations from “attendees” will raise valuable funds for the youth charity.
The  festival will feature performances from over 250 acts, across four segments: Lifestyle, Music, Comedy and Musical Theatre that will be introduced by hosts Liz McClarnon, Kalpee and Baylen Leonard each week. 
Music artist include Betty Who, Run River North as well as emerging King favorite artists
Ben Wylen, Lee Cole, and Clide.

More information on the Unlock Virtual Festival – including the weekend agendas and line-ups
Instagram and Facebook: @unlockvirtualfestival Twitter: @unlockfestival

Ocean Spray partners with TikTok for a marketing campaign. Ocean Spray is owned by 700 farmer families. The Juice company targets 30 and 45 young-at-heart people.

They used a 37-year-old Idaho potato-farm laborer Nathan Apodaca long boarding to work while chugging Ocean Spray juice and lip-syncing to Fleetwood Mac’s “Dreams“. The video has garnered millions of views on TikTok, the new go to place for a company wanting to advertise a product.
TikTok spent $1b last year advertising in the USA, nearly 3 million a day. Companies like Ocean Spray are finally advertising on TikTok.

So they use Fleetwood Mac’s Dreams in the video, perfect timing with the new release of Steve Nicks track “Show Them The Way”. The song shot up the charts. Google search “Fleetwood Mac’s Dream and Ocean Spray” and you’ll see the press machine at work.
The company followed up with a Dreams/Ocean Spray TikTok challenge – having the TikTok community lipsync “Dreams” while chugging Ocean Spray.
But here is the deal. Ocean’s Spray marketing campaign is good for music. It’s free promotion for Fleetwood Mac. Millions are introduced to a classic song they may never heard of. To bad Fleetwood Mac can’t tour, but as mentioned before, Stevie Nicks has a new song out.

Watch out for Speelburg and the debut album Porsche that he released via his own Sophomore Slump/Kartel Music Group. Before you dig into the album just start with the newly released video “Gwyneth (Get Up!)”. He’s kinda funny with minimal effort and could probably have a successful career at comedy if the music gig doesn’t take off.  But having colorful career thus far, he’s on the up.  He landed on the cover of Spotify’s Alt. Pop. playlist as well as receiving the praises from Noisey, Ones To Watch, The Line of Best Fit, Pigeons & Planes, Clash Magazine. The latest album was written and produced by Speelburg and mixed by Ben H. Allen (Gnarls Barkley, Animal Collective, Kaiser Chiefs).

Look out for Command Sisters and the track Lonely Lullaby. Regardless of what genre you like, it’s pretty easy to get into the mid-tempo song that deals with chaotic and addictive relationships. The track has tinge of rock and was recorded in Los Angeles with producer Tim Pagnotta (Walk The Moon, Weezer). So who are the Command Sisters?  They’re Charlotte and Sarah Command, a sister duo from Alberta, Canada that started out as a country act that made treks to Nashville. Take a look at their photos, clothes, hair, and the overall aesthetic. It’s mostly red, black, and white. I like it a lot.  Sarah says, “During that time I needed a distraction, and focusing on my music career was the best way to get over the trauma I went through in high school. It honestly sounds like a marketing scheme, but music was truthfully the thing that kept me going and motivated to get out of bed.”
Give it a stream…..

In shocking news, Eddie Van Halen dies of cancer. Eddie became an icon through his guitar playing. He along with his brother Alex built one of the most successful rock bands of all time. Despite inner band turmoil, the 4 piece band stayed relevant for nearly 3 decades with two different lead singers. Eddie was a brilliant musician. Many don’t know that Eddie played the solo on Michael Jackson’s Beat It. Eddie’s solos will live on forever.
Let the tributes begin.