Music fans may have witnessed a glimmer of hope watching Adele clean up at the Grammys who scored an award in all six categories including Pop Vocal Album, Best Pop Solo Vocal Performance, Short Form Music Video, Record Of The Year, and Song Of The Year.

Lady Gaga was shutout at the Grammy Awards as Adele beat her 3 times. It seems that auto-tune and manufactured songs written by overpaid songwriters which has saturated radio may have hit its peak. This may explain why Adele’s smash album spent 20 weeks on the chart at #1, sold 6.6 million albums and will sell another 250k records this week.

Foo Fighters David Grohl commented on the state of artistry recommending to learn an instrument and sing in the microphone.

“To me this award means a lot because it shows that the human element of music is what’s important. Singing into a microphone and learning to play an instrument and learning to do your craft, that’s the most important thing for people to do… It’s not about being perfect, it’s not about sounding absolutely correct, it’s not about what goes on in a computer. It’s about what goes on in here [your heart] and what goes on in here [your head]”

In the case of Adele’s impact, will the music industry scramble to find the next Adele? I’m not sure if that is possible because Adele is unique.

“She’s a rare case of an artist where she can breeze in, sit down and just knock everybody out. On top of the quality of the songwriting, there’s just an indefinable charisma and power to her voice. It was so obvious that there didn’t need to be anything to mask it,” Thompson recalled. “There wasn’t an issue of production…there was nothing dressed up about it…She never even took off her gloves.”

Instead of the music business flooding the market with Adele clones, it should be viewed as a learning lesson. We can learn that the public picks up on sincerity in performance and artists are still capable of selling millions of CD’s. The cliche “it’s all about the music” comes to life.

Richard Russell, founder of her record label, XL Recordings says:

“The whole message with [Adele] is that it’s just music, it’s just really good music,” he told U.K. newspaper, the Guardian.

“There is nothing else. There are no gimmicks, no selling of sexuality. I think in the American market, particularly, they have come to the conclusion that is what you have to do.”

Russell said the “faux porn” imagery of some female artists had left him feeling “a bit queasy.”

With Adele topping charts, he thinks record companies will think again about how they market female artists and suggests that will have a positive influence on young girls.

He said: “Now you see that Adele is No. 1. What a great thing, how amazing. Not only are young girls going to see that, but [also] the business people who are behind all those videos.

“It’s going to make them rethink what they should be doing.”

Adele said in a recent interview with Q magazine that she did not sexualize her image because it did not fit with her music.

“Even if I had Rihanna’s body, I’d still be making the music I make and that don’t go together,” she said.

Although producer Rick Rubin adds Adele to his production list, the story still runs deeper.

“She rejected the original version of the album, which was solely produced by Rick Rubin, and proceeded to recut the bulk of the songs with other producers, including the Paul Epworth-helmed “Rolling in the Deep,” while co-writer Dan Wilson produced second single “Someone Like You.” Adele’s overruling of Rubin, who was not only a renowned producer but also Columbia’s Co-Chairman, turned out to be as brilliant as it was ballsy, further substantiating the foresight of label chief Steve Barnett in signing her, while deepening the perception that Rubin was a bust at Columbia.” (Hits Daily Double)

The song “Cave In” by unsigned Kree Woods can be heard tonight on MTV’s Real World.

Kree is a singer songwriter based out of Nashville with an upcoming performance at
Nashville’s 12th and Porter on April 19th.

For fans of Adele, Ingrid Michaelson, etc

contact: zodlounge@comcast.net

Check out the track Terrible Things by April Smith and The Great Picture Show.

She has scanned over 8,000 albums and drew 550 as a headliner in Spokane, WA. Radio stations KEZE and KPND spun the record heavily.

Recent sync activity includes Weeds Season 6 trailer, Colgate ‘Wisp’ Campaign, and AMC spot promoting their March line up.

For fans of Adele, etc.

contact: adina@goodkident.com