Universal Music is backing a start-up called SpiralFrog that will allow consumers to download songs for free. It will rely on advertising for its revenues, offering a different business model from that of Apple Computerâ€™s popular iTunes music store.
The service, SpiralFrog, represents a departure from Appleâ€™s 99 cents-a-song business model and other legal download services which charge a subscription fee by being completely free. It is due to start up in December.
â€œOffering young consumers an easy-to-use alternative to pirated music sites will be compelling,â€? said Robin Kent, SpiralFrogâ€™s chief executive and the former head of the Universal McCann advertising agency.
Perry Ellis, the fashion company, said it would advertise on SpiralFrog. Leviâ€™s, Aeropostale, Benetton and others have expressed interest. â€œOur audience is into music and can be more easily reached on the web,â€? said Oscar Feldenkreis, president of Perry Ellis International.