The American Music Awards marked an all-time ratings low for the award show, tumbling down 22% from last year’s show.

Ironically, The Hollywood Reporter recently interviewed Scooter Braun, manager of Justin Bieber, and asked the question “What do you think is the biggest problem plaguing the music business right now?

Scooter replies, “A lack of understanding that we’re no longer a music business”.

I couldn’t agree more with Scooter, we are no longer a music business, but a business plagued by manufactured prototypes such as Justin Bieber. This is a compelling cause why a large demographic has lost interest in the American Music Awards. Sure other causes exist, but let’s deal with one at a time.

Also, Sunday was a great night of TV for viewers but it was NFL football, not the American Music Awards. Besides total viewers, the network also won the night among adults 18-49 (6.6 rating/16 share), as well as in the adults 25-54 and male demos, according to preliminary.

Please tell me this, do you know a 20 year old purchasing a Justin Bieber ticket? Yet, the American Music Awards built there foundation on a 16 year old boy from Canada with a fake accent.